8 Key Components of an Excellent Landing Page


Aside from offering something free, you must have your landing
page professionally written and designed. A good landing page is
much like a sales letter. While you may be looking for
subscribers at first and not a hard sale, you should have a page
that is good enough to entice your visitors to offer their email
addresses. Here are 8 things you should consider when creating
your landing page.


1. Eye catching headline that grabs your visitor’s attention
instantly and compels them to read on. Many refer to this as the
hook. Does your headline have a hook? If not, work on it. You
may find you have to test a few headlines to find out which one
pulls in the most people.

2. Brief introduction. Tell your customer who you are and what
you are offering them. Don’t forget to list the benefits of what
you have to offer. You can do this using a simple bulleted list.

3. An offer, whether you are offering a free product, newsletter
or guide in exchange for an email address. 

4. You shouldn’t have any links on your opt-in page (except for
links to your privacy policy and other disclaimers) so your
visitor is not distracted and freely offers their information.

5. A reminder that your visitor is receiving something free,
that there is no charge, no risk and nothing to lose (provided
you offer something free as one of your tactics to build your
list).

6. A privacy statement to assure your visitors you will keep
their information personal and private. Many visitors will not
enter their information unless they know their information will
be kept private and confidential.

7. Include your handwritten signature, which again builds trust
and a personal experience for your visitor. Make sure when you
include your signature it is legible. Signatures that are not
legible usually suggest the author has something to hide. 

8. Make your free product offer look as professional as
possible. Consider getting an eCover for it even if it is free,
so your customers assume the free gift or product is worthwhile. 


When you design a simple web page in this fashion, you have a
very high possibility of transforming customers into
subscribers. Depending on the niche you may find anywhere from
20-50% of visitors subscribe when you create a great landing
page.


To Your Success,
YOUR NAME

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