How to Create Ezines with Autoresponders

An autoresponder is often a primary ingredient of many
successful business owners’ toolkits. Autoresponders are nothing
more than computer generated emails you can send to your
affiliates. You can write a dozen at a time, load them into your
database or the professional database you are using to manage
your leads, then designate a time frame when each should be sent
out (daily, weekly, monthly etc).

You can use an auto responder to send out sales messages or to
announce new developments in your product line. You can use them
to send out special offers to your customers or simply to help
provide a means of communication with your customers and
establish greater trust and loyalty.


Create E-Zines To Maintain Your List

Ezine emails are easy to create and provide your customers with
a wealth of important and targeted information. You can either
automate the process of sending ezines to your subscribers or
send them out manually on a set schedule.

What benefits will you enjoy by sending out an ezine? The same
benefits you might if you were to send a newsletter to your
target audience. You can expand your marketing influence and
your knowledge as well as your base of subscribers. You can
connect with your subscribers on a down-to-earth level so you
get to know them better.

This in turn will allow you to offer them products that better
serve their needs. The only thing you need to start an ezine is
an auto responder and broadcast feature. The broadcast feature
allows you to reach out to all subscribers on your list, or just
to a select group of subscribers. 


Advantages and Disadvantages of Ezines

With ezines you are able to reach out to your subscribers and
encourage them to take an active interest in your products and
services. You can use your ezine to build trust and loyalty.

However, one disadvantage many people associated with ezines is
the work involved in creating an online newsletter. You have to
be able to create good content, and that process can be
extraordinarily difficult if you are not already a writer, or a
writer too busy with other projects. The good news is you can
hire someone to create your content for you inexpensively.

There are many contract sites like Upwork.com where freelancers
and other professionals post their profiles and bid on projects.
You can put your ezine project up for bidding, describing your
needs and the content you want, and sit back and watch as dozens
of people offer to write your ezine. You will find by going
through sites you get very competitive bids, so you will not
have to pay too much to create your ezine.

Another way to tackle the content problem is to create as much
content as you can in advance. You can for example, create one
month’s worth of content and place it in your autoresponder, so
in a few days you have prepared all the ezines you need to for
an entire month – or even longer if you wish.


How to Choose an Ezine Topic

How do you choose an ezine topic? You should always focus on
creating content that is not time sensitive. You want topics
that provide universal appeal regardless of the season or time
of year. Otherwise someone may receive your autoresponder at the
wrong time or place.

Things that work well for ezines include quick and simple tips
your subscribers can adopt, mini stories your readers can enjoy
and interviews with other professionals in the industry. Think
of the kinds of subjects you would enjoy reading if you were to
read an online newsletter and go from there. A great way to come
up with ideas for content is by brainstorming. Just sit down,
get out a piece of paper and create a list of a dozen or more
topics you might like to talk about. 

When thinking of great topics, look for those that have a solid
market and demand. You should look for topics where a demand
always exists for the topic. Relationships and dating for
example are topics that are always in demand, so you can usually
create an ezine or product on this subject and generate good
income. You may look for a niche within the primary topic
category you select to narrow your focus and your target
audience. 

You also want to look for topics that will allow you to create a
steady stream of affiliate income by promoting the products and
services of others. You can endorse products that you are an
affiliate for through your ezine and subscriber list and make a
lot of extra residual income. 

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