1 Proven Strategy to Build Your Buyers List Fast with Multiple Front-End Products
Building a business online is not always about being innovative and trying to reinvent the wheel. Most times it’s about finding out the ONE thing that works, tweaking it and then scaling up.
Getting traffic to your squeeze page to build your list and then selling a variety of products to your list is a perfect example of a simple business model that can be replicated and scaled up.
A typical online business model is designed in this way…
Traffic > Squeeze Page > Added to subscriber list > Sales Page > Added to buyer list > Upsells > Thank you page
If your customer doesn’t buy first time round, it’s standard practice to follow up with your prospects with a series of emails - usually 7 days of emails one after another that reminds them about the offer and sends them back to the sales page.
This strategy works however there are some potential problems. So let’s discuss for a second the problems and how to go about fixing it…
Problem 1 - Not all your readers, followers and subscribers are at the same stage in their business and may not be ready for your offer.
Some are more experienced and need a higher level of training whilst others have just got to terms with the abbreviation ‘OTO’. You as the seller need to cater to as many people as possible to ensure they can continue to learn from so you have something to sell. A single-product sales funnel with only one product to buy is good if it has high conversions, but if your prospect is not ready for it, you’ve lost a sale.
Problem 2 - Less buying options means you limit your sales and narrow the entrance to your sales funnel.
Again everyone marches at their own pace. Whilst you might think a certain product is right for your prospects, they might have other ideas on their mind. The least you can do is add more offers in your email sequence so they have the option to buy other products. Alternatively you can provide a link to your store in your email signature with all your available products so they can choose and buy what they need when they need it.
Problem 3 - You’re relying on only one product to sell consistently and will need a backup plan.
Don’t rely on one product as your bread and butter. Multiple streams of income is essential to your long term success. In my years online I’ve NEVER relied on one product as my primary source of income otherwise I would have created just one product and stopped. Without sounding negative, there are too many things that can go wrong and will go wrong. It’s just the nature of this business. So having multiple products setup and prepared for selling means you’re ready to collect more payments to stablize your income.
Problem 4 - As your customers grow and develop and get results, they’ll need more training from you.
Don’t assume that your customers know where to go to get the next level of training. You need to have the right solutions at hand when they need it. Remember they’re most likely subscribed to other lists, other YouTube channels, other Facebook posts. If you don’t fill their need to learn, your competitors will.
So is there a way around this and if so, what’s the solution?
PROBLEM SOLVED: Integrate Multiple Front-End Products to Your Existing Sales Funnel to Make More Sales, Attract More Buyers and Generate More Back-End Sales.
So Why Does a Sales Funnel with MULTIPLE Front-End Products Works so Well?…
Online marketing is all a numbers game. The number of products, the number of upsells, your conversion rates, your list size and many other factors play an important role to your success. With a multiple product sales funnel not only will you generate more sales, but more importantly attract more buyers who will in turn see your high-ticket offers so you can generate more profit.
In the diagram above you can see how having 11 more products provides 11 more products to sell but also acts as 11 more entrance points to your sales funnel. Now imagine if you had 20, 50… even 100 products all lined up and ready to sell all connected to your existing sales funnel. How much does that increase your chances of success?
If you already have a basic sales funnel setup and it’s making sales for you, great! Now’s a good time to think about how to scale up. Can your conversion rates be improved? Can you add more value to your back-end offer? Can you add alternative offers to the front of your sales funnel? There’s always room for improvement.
If you’re currently selling products online, but realize you’re not using a sales funnel and don’t have all the basic elements in place to build a list, then now’s the time study the mind maps, go through the process and apply them to your business.
If you’re reading this and realize that you don’t anything in place… let alone a product to sell then there is a big task ahead of you. In which case don’t get overwhelmed by the information. This plan didn’t occur overnight but over many years of trial and error and observation. Start small. Aim to get one squeeze page setup and one solid offer for sale. That way you can at least drive traffic to one location, build a list and make sales. Then as your list grows and you start making more sales, add more offers to your sales funnel until you have a setup similar to what’s shown.
If you’re looking at this and thinking… "too difficult" or "I need help setting this up" then there is still another option. You may want to consider the joining our free online masterclass as this will get your list building campaign started and put you in a great position to only focus on traffic without having to start everything from scratch.
Got any questions or comments? I’m here to help. If you’re struggling with your business and want me to take a look at your website, or advise you what you need to do, please leave a message below and I’ll answer you asap. If you’ve had success with this business model and want to share anything let me know as well as I’d like to hear from you too.
Posted and written by Aaron Danker - With over 18 years of online experience, Aaron takes complex subjects and breaks it down into simple layman's terms that anyone can follow. He provides high-level training, done-for-you solutions and website installation services so everyone can learn and profit. This blog is a insider journal of all the best tried and tested marketing methods to date backed by years or trial and error. If you'd like to learn more from Aaron and start your online business then sign up now for a free online masterclass.
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